Summary
We collaborated with Sprite when they partnered with Zee5 to promote #FridayRelease. We associated with Humour and Entertainment Influencers who talked about the stress in their life by integrating different situations/scenarios from their life, like the stress of being a content creator, the stress of hate comments, the stress of 9 to 5, etc. A chilled glass of Sprite was integrated as a stress-buster in their lives as it refreshes them and helped them catch the latest movies through their partnership with Zee5.
Objective
To promote the idea of #FridayRelease of stress with a chilled glass of Sprite with the offers of winning Zee5 subscription, phones and headphones.
