Summary
Costa Coffee introduced 7 new drinks to refresh the customers this year, we collaborated with them to promote the same with their new campaign #SipIntoSummer State of Mind with Costa Coffee. We engaged 8 influencers who matched their Outfit with the drinks and urged their audience to take part in the contest to win exclusive gifts from Costa Coffee.
Objective
To welcome summer with new Costa Frappes by introducing the #OOTD contest.
