#EveryGirlMatters

Summary

Nanhi Kali the KC Mahindra Education Trust, is a pan-India program that empowers underprivileged girls with access to quality education. They wanted to convey this message in a captivating way to land on their core thoughts and leave a longstanding impact on the audience’s heart with a hard-hitting and emotional story of two Lajjo. The film evokes some powerful emotions of a little girl’s plight through the perspective of a village buffalo.

Objective

To build awareness and conversation around the campaign. Reach as many people to volunteer and help girls in getting an education.

Platform

24

Number of Creators

3,308,829

Total
Views

4,095,409

Total
Reach

DRAG