With this campaign, Coca-Cola launched a new global philosophy of Real Magic by inviting everyone to celebrate the magic of humanity and recognising that there is magic to be found in everyday moments. Coca Cola tapped into everyday passion points. One of these passion points is gaming. In an environment where the primary goal is to battle and win, the brand would help people put aside their differences to come together and show that really, we are only one Coke away from each other.
We onboarded the 6 top gaming influencers in India, Coca Cola engaged with Gen-Z gamers, to activate the Awakening Hunt (for the codes in the film), and drive views and awareness of the Awakening film.