Summary
We collaborated with Spotify to promote the movie ‘Vikram’ starring Kamal Haasan. We associated with top artists from the South who created Reel Remixes with the promotional video in their own creative way. The influencers also invited their audience to make Reel Remix with the Video and add the hashtag #RemixWithKamalHaasan. We received 140+ organic entries through this campaign.
Objective
To promote the release of the movie Vikram and invite the audience to make Reel Remix with the promotional video
