Summary
We collaborated with Razorpay to publicise and engage people with a new link (scheme) on Razorpay’s website that promised that you may Buy Now and Pay Never, which was ultimately an April Fool’s joke for anyone who fell for the plan. This was executed on Instagram & Twitter.
Objective
For this campaign, we identified artists with the highest levels of interaction and relevant profiles to assist us in reaching our goal of engagement. Every author created a meme or a narrative that was so compelling that the audience couldn't help but click on the link and fall into our trap.
