Job Summary

We are looking for an experienced Influencer Marketing Manager with 5+ years of relevant experience to lead high-impact creator partnerships and influencer campaigns across digital platforms. The candidate should have a strong understanding of influencer ecosystems, campaign execution, talent management, brand collaborations, and performance-driven marketing strategies. We are seeking a creative and data-driven Influencer Marketing Manager to lead and execute influencer partnerships that strengthen brand awareness, engagement, and customer acquisition. The ideal candidate will have strong experience in influencer outreach, campaign management, content strategy, social media trends, and performance analytics.

This role requires excellent relationship management skills, strategic thinking, negotiation abilities, and a deep understanding of influencer ecosystems across platforms such as Instagram, YouTube, LinkedIn, TikTok, and emerging digital channels.

Key Responsibilities

Strategy & Campaign Management

• Develop and execute influencer marketing strategies aligned with brand objectives and business goals.
• Plan and manage end-to-end influencer campaigns from ideation to execution and reporting.
• Identify suitable influencers, creators, and brand ambassadors across multiple categories and platforms.
• Create campaign briefs, content guidelines, timelines, and deliverables.
• Collaborate with internal marketing, social media, PR, and creative teams to ensure campaign consistency.

Influencer Relationship Management

• Build and maintain long-term relationships with influencers, agencies, and talent managers.
• Negotiate contracts, deliverables, usage rights, and compensation agreements.
• Ensure timely communication and smooth onboarding of influencers.
• Monitor influencer content for quality, compliance, and brand alignment.

Performance & Analytics

• Track campaign KPIs including reach, engagement, impressions, conversions, ROI, and audience growth.
• Analyze campaign performance and provide actionable insights for optimization.
• Prepare post-campaign reports and presentations for stakeholders.
• Monitor industry trends, competitor activities, and emerging influencer opportunities.

Budget & Operations

• Manage influencer marketing budgets effectively.
• Ensure campaigns are delivered within timelines and budget allocations.
• Maintain influencer databases, contracts, and campaign documentation.
• Ensure compliance with advertising guidelines and disclosure policies.

Required Qualifications

• Bachelor’s degree in Marketing, Communications, Business, Media, or a related field.
• 5+ years of experience in influencer marketing, digital marketing, or social media marketing, preferably in a brand, agency, or D2C environment.
• Proven experience managing influencer campaigns across multiple social media platforms.
• Strong understanding of social media trends, creator economy, and digital content strategies.
• Excellent communication, negotiation, and interpersonal skills.
• Experience with influencer marketing tools and analytics platforms.
• Strong project management and organizational abilities.
• Analytical mindset with the ability to interpret performance metrics.

Preferred Skills

• Experience working with lifestyle, fashion, beauty, tech, FMCG, or D2C brands.
• Knowledge of paid media amplification and affiliate marketing.
• Familiarity with social listening and influencer discovery tools.
• Creative thinking with strong storytelling abilities.
• Ability to work in a fast-paced environment and manage multiple campaigns simultaneously.

Key Performance Indicators (KPIs)

• Influencer campaign ROI
• Engagement rate growth
• Reach and impressions
• Creator relationship retention
• Conversion and acquisition metrics
• Campaign delivery timelines
• Brand awareness growth