Voltas Beko’s Harvest Fresh Technology Campaign

Challenge:

Increase awareness and engagement for Voltas Beko’s Harvest Fresh Technology, which simulates 24-hour sunlight (RGB white light) inside the refrigerator to help preserve Vitamin A & C in fruits and vegetables.

Solution:

Activated 20 influencers across parenting, fitness, nutrition, and culinary categories to create engaging and relatable content showcasing how Harvest Fresh Technology ensures fresher, more nutritious food. The campaign leveraged Instagram Reels, Posts, and Stories.

Impact:

✅ 5.69M+ Total Reel Views – Strong visibility among the audiences

✅ 4.77M+ Total Reach – Wide reach through influencer content