Vi International Roaming Pack Campaign

Challenge:

Increase awareness and engagement for Vodafone’s International Roaming packs by positioning them as the ultimate travel companion, emphasizing affordability, convenience, and seamless connectivity.

Solution:

Activated seven influential travel and lifestyle creators to produce engaging and relatable content showcasing how Vodafone’s International Roaming packs enhance travel experiences. The campaign leveraged Instagram Reels, Posts, and Stories to promote Vi’s International Roaming Packs.

Impact:

✅ 6.4M+ Total Reel Views – Extensive reach through influencer content.

✅ 3.02M+ Total Reach – Strong visibility among travel enthusiasts.