SERVICES
Meme Marketing
Social media users consume a lot of memes every day, which makes them a great building block for brand awareness. The ease of messaging through short copy makes them a marketer’s best friend. At SocioClout, we leverage meme marketing to spread the brand’s communication in a fun and quirky way. Humour is the very core of this form of communication, to reach out to the target audience.
It is very well understood that memes have a high potential to attain virality in a short period. As one of the leading influencer marketing agencies in India, we unleash the potential of memes through creative ideation, keeping the brand’s persona in mind. This opens the brand to vast audience sets across demographics, essentially the young audience which communicates with their dear ones through the language of memes.
Strategy: Smooth & Humorous Brand Integration
The meme marketing strategy at SocioClout revolves around the creation of a humorous blend of brand messaging using trending meme formats and templates. This paves the way for the content to bridge brand relatability alongside entertaining the audience. These memes are amplified by a mix of Nano, Micro and Premium accounts. The idea is to increase the organic reshares of the meme by active X (Twitter) users. By keeping the brand integration smooth and minimal, we avoid touching upon the shortcomings of overt advertising; hence saving the audience from getting disengaged.
Regional to Pan-India Meme Pages
We take our expansive network of regional meme pages and Pan-India communities into account, to craft campaigns to scale and resonate with the masses. Vernacular pages and influencers are utilized to spread the brand messaging at a larger scale.
Meme Creation
At SocioClout, we work with the leading meme pages to meet the campaign goals of brand awareness. Humour and relatability is maintained for the memes to reach far and wide, keeping the brand messaging at the core. Branded memes can include the brand asset along with relatable meme copy sets. This attains dual benefits, one of amplifying the brand asset, and one of bringing humour to the forefront.
Audience Engagement & Connection
The success of the meme marketing campaigns lies in their engagement rate and content resonance with the TG. The key engagement metrics such as likes, shares, saves and comments assess the campaign response. This analysis helps refine the strategies for the future campaigns.
Meme marketing helps the brands frame their messaging strategically. So it enters into the daily scrolling of their target audience in a way that feels naturally flowing and conversational.