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INFLUENCER Case Study

Orient Electric – Heater Campaign

 

Challenge:

Address the discomfort of regular heaters and position Orient as a more comfortable, family-friendly alternative.

 

Solution:

Collaborated with mom and couple creators to share warm, relatable stories showing how Orient heaters fit seamlessly into everyday winter life, especially in family settings.

 

Impact:

✅ 3.14M+ Reach Combined

✅ 284K+ Total Engagement