Muthoot Fincorp One – #WhatIsSRKUpto

Challenge:

Raise awareness and drive engagement for Muthoot FinCorp’s gold loan services by making the process more relatable and accessible to potential customers through a simple “missed call” gesture.

Solution:

Activated a multi-phase influencer campaign featuring Shah Rukh Khan, engaging SRK fan pages, meme pages, and influencers across entertainment, finance, and lifestyle categories. The campaign utilized Instagram Reels, Posts, and Stories to highlight the ease of securing a gold loan with Muthoot FinCorp.

Impact:

✅ 16M+ Total Reel Views – Exceeded estimated reach by 33%

✅ 16.2M+ Total Reach – Widespread awareness across diverse audience