Objective:

Mahindra Rise sought to promote their specially curated soundtrack celebrating their unique festivals, including Mahindra Blues Festival, Mahindra Kabira Festival, and Mahindra Independence Rock.

Campaign Execution:

The campaign unfolded in three phases:

Phase 1 – Widespread release of the music video across 30+ music communities & digital publications.

Phase 2 – 6 celebrity musicians & content creators created covers & remixes, infusing their unique styles.

Phase 3 – 750 nano influencers incorporated the soundtrack into their content to amplify reach.

Influencer Impact & Performance:

✅ Total Reach: 841,551

✅ Total Views: 2.66M+