Responsibilities:
- Client Relationship Management:
Act as the main liaison between the agency and clients. Build strong, lasting relationships by understanding client objectives, brand guidelines, and expectations. - Campaign Strategy & Planning:
Collaborate with the strategy and creative teams to develop effective influencer marketing plans that align with client goals and industry trends. - Influencer Coordination:
Identify, evaluate, and coordinate with suitable influencers for campaigns. Ensure smooth onboarding, briefing, and compliance with campaign deliverables. - Project Management:
Oversee the campaign lifecycle—from brief to execution to reporting. Manage timelines, deliverables, approvals, and internal workflows. - Team Management:
Lead, mentor, and manage the client servicing and campaign execution team. Delegate tasks effectively, monitor team performance, provide guidance, ensure timely delivery of projects, and foster a collaborative, high-performance work environment. - Performance Tracking & Reporting:
Monitor campaign performance and analyze key metrics (reach, engagement, conversions). Deliver timely performance reports and optimization suggestions to clients. - Budget Management:
Manage campaign budgets effectively, ensuring optimal allocation and ROI while keeping campaigns within the client’s scope. - Problem Solving & Crisis Handling:
Address campaign issues or delays proactively and maintain clear communication with stakeholders to ensure smooth resolution. - Cross-Team Collaboration:
Coordinate with creative, talent management, legal, and finance teams to ensure seamless campaign execution.