INFLUENCER MARKETING-NEXT BOOM?
How would you choose the right brand for an eyeliner? Most probably, you will surf the internet for options and reviews. What if you already knew a brand promoted by your favourite model on Instagram? Of course, your quest would have come to an end right there. This is the power of influencer marketing.
Google received more than 61,000 queries related to ‘Influencer Marketing’ in 2018. About 92% of people considered influencer marketing effective. This number has only increased in the past 3-4 years.
Increased use of social media has compelled marketing leaders to use new strategies. Pandemic has only triggered the adoption of influencer marketing. According to a survey, it was the top priority for brands.
WHAT IS INFLUENCER MARKETING?
An influencer is an individual with the potential to influence the purchase decision of their followers. They can promote various products and services which fit their niche. Marketing leaders often collaborate with such influencers for endorsement.
HOW IS IT DIFFERENT?
Influencer marketing uses people on social media like Twitter, Instagram, etc. Unlike conventional marketing on television, it is a kind of digital marketing. Influencers create content and promote brands by posting it on their social media. Also, influencer marketing is different from celebrity marketing. The former does not only represent the brand but also create content. Influencers usually also show the tutorials and reviews of the product. Hence, consumers find influencers more trustworthy and authentic. To know more about the business side of it, check here.
WHY IS IT IMPORTANT?
Since most of the influencers have come to light from the ground, they are relatable to common people. It is so as they are of the same age group, region and class. Hence, this makes it easier for brands to connect with their customers.
2. PRECISE AUDIENCE
The initial step of any marketing campaign is to find the right audience. Now influencers make this task much easier. Influencers already have different categories or “niches” and respective audiences. Brands can find influencers in a suitable niche, whose public persona matches their brand’s image.
3. INNOVATIVE STRATEGIES
Influencers can create unique content for the brands. For example, the younger generation easily gets attracted to ongoing trends. Trends like memes and dialogues from movies/series. Hence influencer marketing utilizes prevailing techniques for marketing.
4. BRAND AWARENESS
Having a massive fan following, influencers have the power to extend brand exposure. People trust the products suggested by their favourite chef, model, makeup artist or fitness ideal. Therefore, influencer marketing reinforces the brand’s reputation.
5. BETTER ENGAGEMENT
When influencers share social media profiles or websites of a brand, it increases the traffic. Also, it fosters its credibility and attracts organic followers.
TO SUM IT UP
With increasing options for customers, brands have to level up their game. Influencer marketing is a significant factor to boost a brand’s reputation. Digital marketing is the future of the marketing world. Hence, it becomes a necessity for any brand or business.
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