#CheerForGreatness – ICC Men’s Cricket World Cup 2023

Challenge:

Enhance IndusInd Bank’s visibility and engagement during the ICC Men’s Cricket World Cup 2023 by reinforcing its association with cricket and fostering an active online community.

Solution:

Activated 1000+ influencers and executed a multi-platform campaign across Instagram and Twitter under the hashtag #CheerForGreatness, leveraging: Influencer Collaborations, Meme Marketing & Twitter Trends and On-Ground Activations & Digital Engagement.

Impact:

✅ 248M+ Total Reach – Surpassing the pledged 160M impressions.

✅ 31.9M+ Total Views – 27.9% above the pledged 25M views.

✅ 1.41M+ Total Engagements – Exceeding the commitment of 1.27M.