Sonchadi Influencer Campaign

Objective:

Coke Studio Bharat aimed to amplify the reach of “Sonchadi,” a soulful Kumaoni folk-inspired track, by leveraging influencer-driven content to enhance engagement and drive cultural connection.

Campaign Execution:

Key influencers, including dance creators and regional artists, created reels incorporating the song into their performances, tapping into their engaged audiences. Widespread amplification was achieved with over 20 influencers producing high-energy dance covers, celebrating the song’s cultural essence and urging followers to create their own versions.

Influencer Impact & Performance:

✅ Total Reach: 5.24M+

✅ Total Views: 8.2M+