Coca-Cola launched a music track for each state around the IPL supporting the respective cricket teams. The concept was to dance to the brand music while integrating the product results in you being refreshed enough to dance after sipping Coca Cola. It was the extension of the existing communication, the idea was to show the ululation through tongue-twisting and dancing in your unique way.
We collaborated with 24 CAT A and B content creators and around 55 CAT C influencers. Celebrities like, Manjot Singh, Sunny Singh, Nia Sharma, Ritabhari Chakraborty and Danish Sait were also a part of this campaign.