Summary
In this campaign, we collaborated with Amazon to drive the message of Amazon’s fast and reliable delivery ‘speed’. To drive user-generated content (UGC), this campaign also had a call to action where influencers invited their followers to share their #AmazonGotMyBack stories in the comment section of the reel. The best stories were rewarded with Amazon gift cards.
Objective
To showcase Amazon’s fast delivery speed and the convenience it provides to customers
