Summary
: We had the opportunity to collaborate with Amazon Food, a Bengaluru-based food delivery vertical initiated by the global giant; and introduce a Food Face-Off challenge during the Great Foodie Fest. We divided the campaign into two phases; phase 1 focused on creating awareness about Amazon Food and phase 2 focused on creating a buzz and getting participation for the Food Face-Off Challenge.
Objective
To extend the thought proposition of creating awareness about Amazon Food, highlighting the experience of the creators having food delivered at home while being assured of all the safety measures.
