Birla Niyaara – Silas Tower Launch Campaign
Challenge:
Elevate Birla Niyaara as a premier luxury brand and position Silas Tower as the pinnacle of opulent living in Mumbai through high-visibility, experiential content.
Solution:
Executed a high-impact Instagram-first campaign featuring:
Impact:
✅ 4.13M+ Total Reach – Surpassing projections by over 600K.
✅ 4.92M+ Total Views – Exceeding expectations by 20%.
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