Birla Estates Arika Launch Influencer Campaign Case Study - Full-Stack Digital Marketing Agency

INFLUENCER Case Study

Birla Arika – Launch Campaign

Challenge:

Position Birla Arika as an exclusive luxury experience and generate high-impact digital visibility through an influencer-led campaign.

Solution:

A curated luxury influencer campaign featuring:

Star-Studded Event – Hosted by Aparshakti Khurana & Kubbra Sait, with Shalini Passi as a key highlight.
Influencer-Led Walkthroughs – 12 top influencers from luxury, lifestyle & fashion showcased Birla Arika’s grandeur.
Media Amplification – Coverage by Viral Bhayani, So Delhi, etc.

Impact:

✅ 3.64M+ Total Views – Across influencers & media platforms.

✅ 2.17M+ Total Reach – Widespread audience engagement.