Axis Bank – Tap to Transport Campaign

Challenge:

Boost awareness of Axis Bank’s film music and showcase the advantages of Axis Credit Cards through an engaging Instagram trend.

Solution:

Partnered with 51 influencers across categories to create:

‘Tap to Transport’ Trend – A seamless transition using Axis Bank Credit Cards synced with the film’s music.

Easy Replication – The trend encouraged audience participation, amplifying reach organically.

Impact:

✅ 2.37M+ Total Views – Maximizing brand visibility.

✅ High Engagement – Effectively capturing attention through compelling video content.