The rules of advertising and brand building may seem to be changing every day, but thank the social media gods that some things never lose their shine – like using the right “days” and topical occasions to further relevance and love for your brands.
“But which days, which festivals, which sporting event should my brand be focussing on?”, you ask. That’s a question that calls for a much more detailed post (and we highly recommend subscribing to the SocioClout Newsletter to get articles like that and more delivered directly to your inbox), but the short answer is Authenticity. Focus on the moments that are truest to your brand’s authentic self, and the ones that are most meaningful to your core audience. Nobody wants a “Happy Pizza Day” wish post from their bank – unless they’re offering a discount on purchasing one that day!
So without further ado, here is the ultimate 2026 social media calendar for brand marketers and advertising agencies to bookmark, refer to and create the most effective social strategies for their respective brands. You can also download the PDF below.
JANUARY 2026
| Date | Occasion |
| 01 | New Year’s Day |
| 04 | World Braille Day |
| 09 | NRI Day |
| 10 | World Hindi Day |
| 12 | National Youth Day |
| 12 | Swami Vivekanand Jayanti |
| 13 | Lohri |
| 14 | Makar Sankranti |
| 14 | Pongal |
| 15 | National Army Day |
| 16 | National Startup Day (India) |
| 23 | Vasant Panchami |
| 24 | National Girl Child Day (India) |
| 25 | National Tourism Day (India) |
| 26 | Republic Day of India |
| 30 | Martyrs’ Day |
FEBUARY 2026
| Date | Occasion |
| 04 | World Cancer Day |
| 07 | T20 World Cup (Day 1) |
| 09 | National Pizza Day |
| 10 | Safer Internet Day |
| 13 | World Radio Day |
| 14 | Valentine’s Day |
| 15 | Maha Shivaratri |
| 17 | Random Acts Of Kindness Day |
| 19 | Chhatrapati Shivaji Jayanti |
| 28 | National Science Day |
MARCH 2026
| Date | Occasion |
| 01 | Zero Discrimination Day |
| 03 | Holika Dahan |
| 03 | World Wildlife Day |
| 04 | Holi / Dhuleti |
| 08 | International Women’s Day |
| 08 | T20 World Cup Final |
| 11 | No Smoking Day |
| 12 | World Kidney Day |
| 13 | World Sleep Day |
| 15 | World Consumer Rights Day |
| 19 | Gudi Padwa |
| 19 | Chaitra Navratri |
| 20 | International Day of Happiness |
| 20 | Ramzan Id/ Eid-Ul-Fitar |
| 21 | International Day of Forests |
| 21 | World Poetry Day |
| 22 | World Water Day |
| 24 | World TB Day |
| 26 | Ram Navami |
| 31 | Mahavir Jayanti |
APRIL 2026
| Date | Occasion |
| 01 | April Fool’s Day |
| 02 | Hanuman Jayanti |
| 03 | Good Friday |
| 05 | EASTER |
| 07 | World Health Day |
| 10 | Sibling’s Day |
| 11 | National Pet Day |
| 14 | Baisakhi (Vaishakhi) |
| 14 | Ambedkar Jayanti |
| 19 | Akshaya Tritiya |
| 22 | World Earth Day |
| 23 | World Book Day |
| 25 | Malaria Day |
| 29 | International Dance Day |
| 30 | International Jazz Day |
MAY 2026
| Date | Occasion |
| 01 | Buddha purnima |
| 01 | Labour Day |
| 01 | Gujarat Day |
| 01 | Maharashtra Day |
| 03 | World Laughter Day |
| 04 | Star Wars Day |
| 05 | World Asthma Day |
| 09 | Rabindranath Tagore Jayanti |
| 10 | Mother’s Day |
| 12 | International Nurses Day |
| 21 | International Tea Day |
| 24 | Brother’s Day |
| 25 | World Thyroid Day |
| 27 | Id- ul- Zuha (Bakrid) |
| 31 | World No Tobacco Day |
JUNE 2026
| Date | Occasion |
| 01 | World Milk Day |
| 01 | Global Parents Day |
| 05 | World Environment Day |
| 08 | World Oceans Day |
| 14 | World Blood Donor Day |
| 16 | Muharram / Islamic New Year |
| 21 | Father’s Day |
| 21 | International Yoga Day |
| 21 | Selfie Day |
| 21 | World Music Day |
| 25 | World Vitiligo Day |
| 30 | Social Media Day |
JULY 2026
| Date | Occasion |
| 01 | National Doctor’s Day |
| 01 | Chartered Accountant Day |
| 07 | World Chocolate Day |
| 10 | French Fry Day |
| 11 | World Population Day |
| 16 | Rath Yatra |
| 17 | Emoji Day |
| 19 | Ice Cream Day |
| 26 | Kargil Vijay Diwas |
| 26 | Parents Day in India |
| 29 | Guru Purnima |
AUGUST 2026
| Date | Occasion |
| 02 | International Friendship Day |
| 07 | International Beer Day |
| 08 | International Cat Day |
| 09 | Book Lovers Day |
| 12 | International Youth Day |
| 12 | World Elephant Day |
| 15 | Independence Day (India) |
| 16 | Parsi New Year |
| 19 | World Photography Day |
| 21 | World Senior Citizens Day |
| 26 | International Dog Day |
| 26 | Id-E-Milad |
| 26 | Onam (Thiruvonam) |
| 28 | Rakhi / Raksha Bandhan |
| 29 | National Sports Day |
SEPTEMBER 2026
| Date | Occasion |
| 04 | Janmashtami |
| 05 | Teacher’s Day |
| 12 | World First Aid Day |
| 13 | Grandparents’ Day |
| 14 | Ganesh Chaturthi |
| 15 | Engineer’s Day |
| 21 | World Peace Day |
| 25 | Ganesh Visarjan |
| 25 | World Pharmacy Day |
| 27 | World Tourism Day |
| 29 | World Heart Day |
OCTOBER 2026
| Date | Occasion |
| 01 | World Vegetarian Day |
| 01 | International Coffee Day |
| 01 | International Day of The Elderly |
| 02 | Gandhi Jayanti |
| 02 | World Smile Day |
| 06 | Noodles Day |
| 08 | Indian Air Force Day |
| 09 | World Egg Day |
| 10 | World Mental Health Day |
| 11 | Navratri Day 1 |
| 11 | International Girl Child Day |
| 12 | World Arthritis Day |
| 15 | National Students’ Day |
| 16 | National Boss’s Day |
| 16 | World Food Day |
| 19 | Maha Ashtami |
| 20 | Dussehra |
| 25 | World Pasta Day |
| 29 | Karva Chauth |
| 29 | World Psoriasis Day |
| 31 | Sardar Patel Jayanti |
| 31 | National Unity Day |
| 31 | Halloween |
NOVEMBER 2026
| Date | Occasion |
| 01 | World Vegan Day |
| 03 | World Sandwich Day |
| 06 | Dhanteras |
| 08 | Diwali |
| 09 | Govardhan Puja |
| 11 | Bhai Dooj |
| 13 | World Kindness Day |
| 14 | Diabetes Day |
| 14 | Children’s Day |
| 19 | World Toilet Day |
| 19 | International Men’s Day |
| 21 | World Television Day |
| 24 | Guru Nanak Jayanti |
| 26 | India – Constitution Day |
DECEMBER 2026
| Date | Occasion |
| 01 | World Aids Day |
| 04 | Indian Navy Day |
| 10 | Human Rights Day |
| 16 | Vijay Diwas (Indian Army) |
| 23 | Kisan Diwas (Farmers’ Day) |
| 25 | Christmas |
| 31 | New Year’s Eve |
So that’s the year sorted for your social media calendar. Share this post with your marketing and advertising kin for good karma.
