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INFLUENCER Case Study

Costa Coffee – #SipIntoSummer

Campaign Challenge:

Drive awareness and engagement for Costa Coffee’s new summer drinks, encouraging customers to try the seven new refreshing beverages while participating in an interactive contest.

 

Solution:

Collaborated with eight influencers who created engaging reels, matching their outfits with the colors of the new drinks. The campaign also introduced a fun #OOTD contest, where followers could participate and win exclusive Costa Coffee gifts, making the experience interactive and engaging.

 

Impact:

✅ 2.7M+ Total Reach – Expanding campaign visibility.

✅ 2M+ Total Views – Driving excitement for Costa’s summer drinks.