#PTEKarBefikar and #BeCanadaReady Campaign

Objective:

To promote Pearson Test of English Core (PTE Core) through influencers actively moving to or already settled in Canada. The campaign aimed to generate awareness and drive consideration.

Execution:

Influencer-Driven Awareness – Collaboration with 9 Instagram influencers & 3 YouTube creators to showcase PTE Core as the preferred English test for Canada.

Targeted Content – Influencers shared real-life experiences, easing the audience’s journey towards Canadian immigration.

Results & Impact:

✅ Total Views: 3.16M+ across Instagram & YouTube

✅ Total Reach: 2.48M+ on Instagram