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INFLUENCER Case Study

Birla Niyaara – Silas Tower Launch Campaign

 

Challenge:

Elevate Birla Niyaara as a premier luxury brand and position Silas Tower as the pinnacle of opulent living in Mumbai through high-visibility, experiential content.

 

Solution:

Executed a high-impact Instagram-first campaign featuring:

  • Influencers & Celebrities – Showcasing the grandeur of Silas Tower.
  • Collab Reels – Driving engagement through immersive content.
  • Paparazzi & Exclusive Event Coverage – Amplifying media presence.

 

Impact:

✅ 4.13M+ Total Reach – Surpassing projections by over 600K.

✅ 4.92M+ Total Views – Exceeding expectations by 20%.